Founded in 1926, the first ninety years of Ducati are a long tale of events and facts that make the brand absolutely unique. After its establishment in 1926, in 1946 the company began producing motorcycles that were soon to acquire their characteristic racing nature - featuring exclusive Desmodromic timing engines, innovative design and state-of-the-art technology, as well as a strong commitment to competitive racing.
These same characteristics are still the hallmark of a company that has gone through significant milestones such as 1954, the year in which engineer Fabio Taglioni (the 'father' of Desmo) joined Ducati, and the Motogiro or GP of Nations was won. In 1972, Ducati won the legendary 200 Mile race at Imola, with Paul Smart on a twin-cylinder 750, and in 1978 it triumphed at the Isle of Man TT with Mike Hailwood. Next up was the SBK victory achieved in 1988 by Marco Lucchinelli, which would lead up to as many as 17 Manufacturers World Titles and 14 Riders World Titles in total so far - making for a top-class Ducati string of achievements in this highly-competitive and prestigious world championship. In 2003, Ducati entered the MotoGP Championship where, after only four years, it won the Manufacturers and Riders World Titles with Casey Stoner in 2007.
In 2012, Ducati joined the Audi AG Group, continuing on the upward trend that has characterised its growth for the past five years, and sealing 2015 with record sales of more than 54,800 new motorcycles delivered to customers world-wide. The increase in sales has led to a turnover figure in excess of 700 million Euro. Today, Ducati has a total of 1,541 employees, with 137 new hirings in the course of the past year and around 100 planned for 2016. The current year has kicked off in line with this growth trend, with first quarter deliveries reaching 13,336 motorcycles, a 26% increase on last year's Q1 period, thus making it a new record result for first quarter sales. This superb start to the year can also be attributed to the organisational efforts made to provide our fans with the new models prior to the peak of the season. Therefore the figures cannot be used to define an annual forecast, but undoubtedly provide encouraging signs pointing towards nearly double-digit growth in 2016. These figures portray a healthy, profitable company that looks to the future with optimism and confidence, on the strength of the great tradition and passion which have been the distinctive features of the first ninety years of its history and will always identify this legendary Italian manufacturer.
Now Ducati produces a range of premium motorcycles with technical and design features that covers the main market segments with the following model families: Diavel, Hypermotard, Monster, Multistrada, SuperSport and Superbike. In 2015 Ducati presented the Ducati Scrambler: not just a new motorcycle but rather a new brand, offering a whole new world made up of bikes, accessories and apparel that provide the last word in creativity and self-expression. Ducati’s main factory site and headquarters is located in the Borgo Panigale area of Bologna, Italy, with an additional assembly factory in the Rayong Province of Thailand and a CKD provider in Manaus, Brazil. Brand characteristics Throughout its range, Ducati combines sophisticated, race-derived technology with unique brand characteristics such as Desmodromic valve control, 90° L-twin cylinder engines, innovative chassis solutions, benchmark electronics, unique sound and Italian Design.