Descrizione
Why you would want to join us
As a business analyst you will be part of the Business Intelligence team focusing mostly on Marketing Analytics. The team's mission is to extract insights from data to help all BlaBlaCar teams deliver the most impactful projects.
As an analyst you will work in close collaboration with the Marketing teams: Performance Marketing, Design and Community.
What you will directly contribute to
- Guide channels and community leads in their projects thanks to your analytical acumen - eg. SEM optimization project;
- Work closely with Design team to help them find the best performing creatives; Build a marketing analytics roadmap and vision;
- Provide punctual analysis with actionable insights to marketing teams - eg. cohort analyses;
- Analyse and deliver reports for marketing stakeholders with Tableau software;
- Define, collect, format and analyse marketing and business KPIs across all markets;
- Contribute to knowledge and best practices sharing within the Intelligence chapter