International Search Engine Marketing Expert (French speaking)

Descrizione

Why join us?

BlaBlaCar is looking for an International Search Engine Marketing Expert to join its central marketing team. As such, you will manage our SEM activities in several countries. You will be joining a very skilled and motivated team of people, whose goal is to accelerate BlaBlaCar's growth. Thus, the role requires a sharp, analytical mind and an entrepreneurial spirit. You should be able to envision and plan future campaigns in advance whilst rolling up your sleeves to ensure that the current ones are as efficient as possible.

What you will directly contribute to

• Defining and optimizing online marketing campaigns on AdWords & Bing
• Defining and executing our SEM accounts roadmap: setting up and structuring accounts based on SEM product evolutions
• Managing these accounts in a bid optimizing tool (Adobe Bid Optimize)
• Defining BlaBlaCar's global SEM strategy
• Working closely with the Marketing Managers in several countries concerning budgets, specific needs, priorities
• Collecting, formatting and analysing marketing KPIs to measure performance
• Sharing best practices with other marketing teams
• Participating in the development of new global projects