Marketing, Acquisition & Growth Manager

Descrizione

Why you would want to join us 

Working directly with the Marketing Manager France Benelux and along side with the head of BlaBlaLines, your main objective is to optimize and help the growth of our member base with multiple innovative and impactful initiatives.

You are in charge of coordinating and optimizing all different marketing and acquisition channels. Expert of online channels (SEM, affiliation, remarketing etc.) and offline, you are taking initiatives, planning campaigns, setting optimal KPI and tracking the impact and performance of each action you take.

What you will directly contribute to

• Manage the marketing budget and follow up closely the spending depending on the performances;
• Define the right online / offline marketing mix & strategy to meet targets;
• Define the right KPIs to follow the performances;
• Launch and manage online campaigns (SEM, Facebook, Emails, Display, App Downloads, Partnerships)
• Launch and manage offline campaigns and monitor the performances.