Senior Content & Performance Marketing Manager

Descrizione

GetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination. Since its founding in 2009, people from all over the world have booked more than 135 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 800 travel experts and technologists, we are headquartered in Berlin and have 18 local offices around the world. In order to bring more great experiences to our global customers, we are looking for an enthusiastic and reliable teammate to join our Content Marketing Team in Berlin as a Sr. Content & Performance Marketing Manager. Visit our careers website to learn more.

The Content Marketing team is responsible for the creation and development of the most customer-centric content at scale, enabling customers to plan, book, and experience our suppliers’ unforgettable experiences with confidence. We are looking for a hands-on and growth-oriented Senior Content & Performance Marketing Manager to help us take our performance channel content to the next level (with a focus on SEO and CRM).

• Drive continuous improvements to SEO and CRM channel content strategy by owning the development, execution, and performance tracking for content
• Work closely with performance channels, Analytics, and Product to create, refine, and help optimize direct-to-consumer communications
• Leverage marketing and product analytics to generate high-quality, innovative content & campaign planning for the newsletter and app for all stages in the customer lifecycle
• Provide search engine optimization (SEO) recommendations for written, visual, and video content, and collaborate with the editorial strategist on implementation 
• Collect and analyze data to evaluate performance, uncover opportunities, and leverage insights to maximize content performance and get buy-in from tech teams as needed
• Stay on top of industry trends and the competitive landscape to generate insights & learnings to be applied strategically

• You are based in Berlin or willing to relocate. We operate on a hybrid work model and value weekly in person interaction in our office a minimum of 3 days per week.
• 5+ years of content marketing experience
• Demonstrated expertise in using content to improve the performance of marketing channels, especially SEO and CRM
• Proven record of developing and executing newsletter and/or app, as well as SEO strategy
• Highly analytical and data-driven with the ability to surface actionable insights from data sets, and a clear understanding of how to use research and KPIs to inform strategic decisions
• Ability to conceive fresh and appealing ideas for new content that establishes or supports the channel’s brand identity and goals
• Strong organizational and prioritization skills, results-driven and detail-oriented with the ability to multitask and manage priorities
• Excellent interpersonal and communication skills with a high capacity to collaborate with internal teams as well as external partners 
• Social media and video experience is a plus
• Excellent written and verbal communication skills in English

• Invest in your development with an annual personal growth budget
• Enjoy flexibility with a hybrid work-from-home and telecommuting policy
• Save on transportation costs with discounted public transportation tickets
• Support your loved ones with generous maternity and paternity leave policies

And more...

Unlock your full potential and join our mission to create unforgettable experiences for millions around the world. If you have the skills and passion for joining our team, we invite you to apply by submitting your CV/resume in English through the form below. Check out how we hire for tips and visibility into our process and check out life at GetYourGuide. If you have any further questions, please do not hesitate to contact us via We are an equal-opportunity employer

Our commitment is that every qualified person will be evaluated according to skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with the application. 

We want to ensure your safety during the application process. Please be aware of potential scammers impersonating GetYourGuide recruiters. Remember, GetYourGuide never requests payment or sensitive personal information during recruitment. All official job opportunities are exclusively posted on our Careers page. If you suspect fraudulent activity, report it to

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