Paid Marketing Manager/Director

Creata il 13-08-2016

Location Palo Alto

POSIZIONE CHIUSA Candidati ora

Descrizione

Houzz, the revolutionary platform for residential remodeling and design, is looking for a consumer marketing expert to help increase traffic, drive new user acquisition, revenue and long term engagement.

Responsibilities

Create and execute paid search strategies, design and structure campaigns to maximize ROI and revenue

Measure and optimize paid search, display and video advertising and direct response social campaigns

Work with cross functional teams of creative and analysts to drive landing page optimization, product feed, ad creative and cross-channel and cross-device attribution models

Test new and advanced advertising platforms and features with the ability to define, measure and identify successful tests and scale these programs

Manage paid digital marketing budget and campaign pacing

Leverage our strong and authentic brand and incredible wealth of content to execute on content marketing strategies through paid channels

Required Skills & Experience

Minimum 5-10+ years of consumer marketing with at least 3 years of paid and organic search experience driving revenue and traffic

Proven track record of running paid media on Google and Facebook; experience with paid YouTube and Instagram a big plus

Expert in at least one major paid marketing channel, moderate experience across multiple channels (eg SEM, Display, Social)

Great writing skills with a passion for great ad copy and ad creative

Highly analytical and creative at the same time; a balance of creative and analytical mindset and interest

Detail oriented and strong communicator

Advanced Excel skills

E-commerce experience a big plus

Bachelors or masters degree in mathematics, computer science, marketing, business, economics or related field

Benefit

Pranzi TGIF

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