POSIZIONE CHIUSA
Candidati ora
Descrizione
• You are our truffle hunter, who quickly finds smart and pragmatic ways through complex datasets and recognizes customer behavior patterns• You analyze our overall acquisition strategies within our channels organic and paid search, affiliate, cooperation programs (e.g. TV and offline) and new business sales by conducting cohort analysis and cohort A/B testing
• You analyze retention rates and derive call to actions to optimize
• You understand how attributes, personas and customer types influence communication and value proposition
• You filter growth relevant information from our BI/tracking systems and convert complexity into simplicity
• You autonomously realize projects in cooperation with other departments such as BI, CRM, IT, Pricing and Business Development, which serve the management as a strategic decision-making basis for national and international growth and excellence
• You are responsible for developing and optimizing our real time DMP/DWH to automate marketing campaigns, ensure better targeting and drive marketing efficiency
• You monitor business relevant KPIs on a regular basis • Bachelor/Master's degree in International Business, Information Systems, Business Informatics, Statistics, Data Science or similar
• Profound understanding of Customer Acquisition techniques
• 360 degree understanding of the customer
• Know-how in Google Analytics, Webtrekk, Google Tag Manager is nice to have
• Know-how in creating SQL queries is a big plus, HTML/PHP/Java Script are nice to have
• Working experience with BI tools such as Qlik, Tableau or similar
• Strong analytical skills and mindset regarding cohorts, marketing and business KPIs
• Fluent in English or German; every other European language is a plus
Benefit
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POSIZIONE CHIUSA
Candidati ora