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Senior PR & Influencer Activations Manager US

Creata il 23-05-2023
Location New York


About GetYourGuide

GetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination. Since its founding in 2009, travelers from over 170 countries have booked more than 80 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 700 travel experts and technologists, we are headquartered in Berlin and have 17 local offices around the world. Visit our careers website to learn more.

The role

GetYourGuide is seeking a talented and driven Senior PR and Influencer Activations Manager to join our incredible Brand Organization. In this role, you will support our communications strategy and drive brand awareness and consideration. You'll play a crucial part in generating engaging earned media and influencer content to attract more travelers and promote GetYourGuide as the go-to platform for unforgettable experiences. This is a rare and exciting opportunity to join us during a phase of extraordinary and rapid growth, where you will have the chance to shape our brand and make a significant impact on our mission of providing the world with access to incredible experiences.

You will:
  • Contribute to strategy creation and implementation of consumer PR and influencer marketing to activate the brand, including crafting engaging stories, creating briefs, negotiating contracts, and selecting the most suitable media outlets and influencers
  • Be the main representative for influencer and public relations efforts in the US, ensuring alignment with regional trends, preferences, and media landscape
  • Leverage PR and influencer marketing tactics to bring across the brand message and support brand campaign execution
  • Collaborate closely with the PR and Influencer Activations Lead to define clear objectives for activations, provide budget recommendations, and establish measurable KPIs
  • Take ownership of reporting and campaign analysis for ongoing evaluation and optimization of initiatives
  • Establish processes for leveraging influencer content on owned and paid social media platforms
  • Continuously refine testing methodologies to demonstrate the effectiveness of PR influencer marketing efforts in achieving company goals
  • Foster knowledge sharing across the organization, serving as the internal advisor on all brand influencer and public relations topics
Who you are
  • ​​5+ years of experience in consumer PR and influencer marketing, with a background working in-house or agency side, ideally across both. Additional background working in journalism will be highly valued.
  • A strong network of press contacts in the US market
  • An understanding of how the PR and influencer marketing channel affects and supports other channels in the marketing mix, specifically within brand communications
  • Demonstrated success in managing communication campaigns, including creating and executing mega influencer/celebrity partnerships
  • Deep understanding of influencer marketing, social media platforms, and current trends, with a particular emphasis on Instagram (knowledge of TikTok & YouTube is highly desirable)
  • Analytical mindset, with a clear understanding of research methodologies and the ability to utilize KPIs to inform strategic decisions
  • Exceptional interpersonal and communication skills, with the ability to collaborate effectively with internal teams and external partners to deliver a cohesive brand strategy
  • Strong organizational and prioritization abilities, results-driven, detail-oriented, with the capacity to multitask and manage priorities effectively, avoiding delays
  • Proven experience working within the US
  • Background in the travel or marketplace industry is a plus
How we set you up for success:
  • Become a part of our success with virtual stock options
  • 20 vacation days to start (plus one additional day per year of tenure up to 23 days)
  • 10 paid sick days per year
  • 13 public holidays
  • 12 weeks 100% paid parental leave. Support your loved ones with generous maternity and paternity leave policies
  • Enjoy flexibility with a hybrid work-from-home and telecommuting policy
  • Invest in your development with an annual personal growth budget
  • Create a comfortable workspace at home with an annual home office budget
  • Save on transportation costs with discounted public transportation tickets
  • Gym reimbursement 
  • Thrive in a dynamic work environment as part of a multinational team (Headquarters in Germany; work language is English) 
  • GetYourGuide friends & family discount to experience our products for yourself
  • Full coverage medical plan options
  • 100% employer paid dental and vision for employees and their dependents
  • 100% employer paid life and short term disability
  • HSA and FSA plans
  • Voluntary additional life, disability, special disease and accident insurance

And more...

The reasonably estimated salary for this role ranges from $116,000 - $125,000, plus a competitive equity package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience.

We look forward to hearing from you

Unlock your full potential and join our mission to create unforgettable experiences for millions around the world. If you have the skills and passion for joining our team, we invite you to apply by submitting your CV/resume in English through the form below. Check out how we hire for tips and visibility into our process and check out life at GetYourGuide. If you have any further questions, please do not hesitate to contact us via We are an equal-opportunity employer

Our commitment is that every qualified person will be evaluated according to skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with the application. 

Important notice: Protect yourself from recruitment scamsWe want to ensure your safety during the application process. Please be aware of potential scammers impersonating GetYourGuide recruiters. Remember, GetYourGuide never requests payment or sensitive personal information during recruitment. All official job opportunities are exclusively posted on our Careers page. If you suspect fraudulent activity, report it to [****] Stay vigilant and protect yourself from recruitment scams.



Annual External Training Budget

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Free German Lessons

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Pizza & Beer Fridays

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Virtual Stock Options

Virtual Stoc...