In order to gain some insights on what people think about employer branding strategies and techniques, we decided to look on Quora, one of the most Q&A website used by professionals. We realized that there is a lot of confusion around the intersection of these two subjects: What is the difference between Employer Branding and …
By talking to several HR managers and studying hiring processes for Meritocracy, we are progressively learning how motivation is an overwhelmingly strong driver of hiring decisions. We thought it was important, we didn’t think it was THAT important. We daily observe very motivated “normal” people succeeding in “target companies”, because their strong motivation led them …
The first step to build a powerful and reliable employer brand is to find and aim at a clear spot in the mind of jobseekers. As in every positioning strategy, the first question to answer is “What am I? What distinguish my offer from the rest of the market? i.e. What can I promise and …